Talon Tools
Website / Sales Collateral / Packaging
The Brief

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

The Concept

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Results

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections

Results

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections

credits
STRATEGY
Mark Watkinson
/
creative direction
Frank Coerlin
/
art direction
Sam Jefferies
/
design
Cavin Erasmus
/
Ux
Rob Glinzler
/
copywriting
Nicola Kotze
/
development
Fabio De Abreu
/
We were uncertain of our brand image in the marketplace - Mark and his team set out a clear and concise road map to success - and hit every milestone along the way in getting us there. I can confidently recommend iTribe to any medium sized business who are aiming at next level.
Hilton Guy - MD, Talon Tools
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