Harbour House Group
Sponsorship Collateral Design
The Brief

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged

The Concept

Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Results

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc

Results

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc

credits
STRATEGY
Mark Watkinson
/
creative direction
Frank Coerlin
/
art direction
Sam Jefferies
/
design
Cavin Erasmus
/
Ux
Rob Glinzler
/
copywriting
Nicola Kotze
/
development
Fabio De Abreu
/
We had an extremely tight deadline and a very vague idea of what we wanted, Mark and his team stepped up and really pulled a rabbit out of the hat. We are very pleased with a slick and professional job - well done!
Stuart Bailey - Head of Operations, Harbour House Group
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