Blue Living Properties
Website / Photography
The Brief

The beginning of a new era for Blue Living! Lead by their tenacious visionairre Jo Morreira, Blue Living was to embark on an exciting next chapter of their story including some bold new ideas driving a new website. We were tasked with fully evaluating the business and understanding the nuances of how the business model worked - then asked to come up with a new and inventive approach to assisting Blue Living's digital transformation journey

The Concept

Bold, minimalistic and really easy to use. These were the key tenets we were aiming to hit when we sat down and began the ideation process. After many iterations to the User Interaction blueprints and hours pouring over the ideal look-and-feel we came up with what represented a giant leap into the digital future.

Results

Blue Living experienced an immediate uptake in online interest and inbound enquiries. This resulted in the business shown growth by some 78% above the previous year's results. A great milestone and a significant financial contribution to the company's overall growth.

Results

Blue Living experienced an immediate uptake in online interest and inbound enquiries. This resulted in the business shown growth by some 78% above the previous year's results. A great milestone and a significant financial contribution to the company's overall growth.

credits
STRATEGY
Mark Watkinson
/
creative direction
Frank Coerlin
/
art direction
Sam Jefferies
/
design
Cavin Erasmus
/
Ux
Rob Glinzler
/
copywriting
Nicola Kotze
/
development
Fabio De Abreu
/
"Ad One was extremely proficient in understanding our needs and helping us through the design and development process. Great team and wonderful energy that produced a really professional result for Blue Living Properties."
Jo Morreira - CEO, Blue Living Properties
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